http://www.redlakemarketing.com Be Heard. Stand Out. Move Ahead. Sun, 20 Dec 2009 18:56:19 +0000 http://backend.userland.com/rss092 en A serious affliction is infecting a large number of people who aren't even aware of the affliction, much less that they've been carrying it for a very long time. It's invisible to them, and even though they are vaguely aware of the symptoms, they actually believe that these symptoms are ... http://www.redlakemarketing.com/blog/insufficient-funds-the-cure-for-the-common-cause/ It's one of the most unintuitive things to do in marketing, and one that's seldom done well. Most business try to be something to everyone. Acme Electronics: "TVs, computers, appliances, lighting, and a whole lot more". Most small businesses think that the wider their message, the more customers will buy ... http://www.redlakemarketing.com/blog/broaden-your-bank-account-by-narrowing-your-marketing-message/ In part 1 of this series, we discussed the benefits of implementing an email campaign: It's a very cost-effective means of communicating with your market and of positioning yourself as a thought leader in your industry. All without pushing unwanted sales pitches on your audience. We suggested a few resources ... http://www.redlakemarketing.com/persuasion/a-standard-issue-email-marketing-package-part-2/ In part one, we discussed qualifying the person you're calling in order to determine if you have a prospect for your product or service. In my opinion, a mistake many salespeople make is trying to convince their prospect that they have the problem their product or service will fix, rather ... http://www.redlakemarketing.com/persuasion/doing-telemarketing-right-part-2/ I've been talking to several small businesses lately about how to cost-effectively promote their product or service. I find myself recommending the same course of action to them, one that very few do with any regularity or strategy. What I recommend to them is email marketing, and I explain how ... http://www.redlakemarketing.com/blog/a-standard-issue-email-marketing-package-part-1/ I recently received an email from a marketing guru who wrote on the subject of telemarketing. While I feel that most of this guy's thoughts on marketing are very insightful, I felt this one fell short. To his defense, I don't think much of most of what I read on ... http://www.redlakemarketing.com/persuasion/doing-telemarketing-right-part-1/ I received a call yesterday from a reporter of a business publication doing a story on the effects of our economic times. His first question of me was how the economy is effecting creatives. I think he was somewhat surprised by my answer, which was that the effects exist, but ... http://www.redlakemarketing.com/blog/making-the-economy-work-for-you/ Dear Mr. Cable Company Conglomerate CEO, Yesterday, I was on an important business conference call. Ten minutes into the call, I was dropped. I immediately used my other line to dial back in and after 4 minutes I was dropped again. As I've become skilled at through years of experience, I ... http://www.redlakemarketing.com/blog/how-to-lose-customers-fast/ Here's a VERY subjective topic, but one that I see as increasingly important to life on-line. Go to forums. Look through Facebook, Twitter, and other social media sites. Click through the contact, management or team pages of web sites. Now, as you're doing all this, take a look at people's ... http://www.redlakemarketing.com/blog/what-does-your-photograph-say-about-you/ WOW! What do they all have in common? They all relate to my beautiful and talented wife, Christine, in an article recently written about her. Take a read through this brief biographical piece to learn a bit about the 24th M.I. Battalion in Desert Storm and the joys of world travel. To ... http://www.redlakemarketing.com/music/an-army-vet-a-visit-to-india-a-marketing-genius-and-a-jazz-drummer/