Friday, June 13, 2008
Healthcare and Video: A Beautiful Relationship.
By Mike Lake
I recently met with the head of marketing for a very impressive hospital here in the northeast. What was impressive was not just the 5 star hotel ambiance of this beautiful facility, but the progressive thinking behind their desired marketing initiatives. We discussed hospital-wide blogging, podcasting, published chat sessions by doctors, viral campaigns, wikis and, of course, video!
It was our discussion regarding the many applications the hospital was considering for video that prompted this post. I do a great deal of video for the health care industry, and I want to dive into some of the ways that health care providers can use video. I’m sure we won’t cover every possible application, but let’s talk about a few of the most relevant uses for video.
What provides the health care industry with so many applications for video is the fact that they provide information critical to everyone: Our health. The information is rapidly changing, and it is often information that is…
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Wednesday, June 04, 2008
“How Long Should Our Video Be?”
By Mike Lake
What was the last really good movie you saw? Did it seem too long? Were you preoccupied with your watch or the time displayed on your cell phone? Of course not.
I am asked the question in the title of this post almost every time I discuss the creation of an event or corporate video for a client. They usually have a length in mind of about 4 minutes, and upon asking me how long their video should be, my answer is always the same: “It depends.” My follow-up answer is that time is not very relevant if the content is great. And, you prove that every time you watch a great film or read a captivating book and lose all awareness of time.
Seldom does a video end up being the exact length originally discussed. Once production has begun, the client adds content here and there, and sometimes…
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