Thursday, June 12, 2008
Redlake Continues Expansion With Hiring of Chief Operating Officer
By Christine Regan Lake
For Immediate Release
Contact: Christine Regan
Redlake, Inc.
(845) 986-7320
06/12/2008 – Redlake Continues Expansion With Hiring of Chief Operating Officer
Warwick, NY (June 12th, 2008) – Redlake Marketing, a strategically integrated national marketing firm with offices in New York and Tampa, has appointed Scott Gomez as Chief Operating Officer. “We are beyond excited to have someone of Scott’s caliber and experience join the Redlake Marketing team. Not only will he be responsible for steering Redlake’s operations, he will be also play a key role in working with clients to help them achieve productivity and efficiency gains, as they implement the growth strategies that Redlake has outlined for them” says CEO, Christine Regan Lake.
Mr. Gomez has 19 years of experience designing and implementing creative solutions to business challenges, for both startup and Fortune 100 companies. Mr. Gomez states, �What excites me most about my role at Redlake Marketing is that it will enable me to leverage all of my key strengths and business experience to help build and achieve the aggressive vision that Christine has set for the company, while at the same time providing tangible, relevant results for Redlake’s clients.”
Mr. Gomez’s background spans multiple industries, where he has held senior management positions in all core business functions: core operations, finance, technology, marketing and business development. Having business process and technical expertise is unique, and this has enabled Scott to apply common sense technology to businesses in a manner that has profoundly impacted the bottom line for multiple companies. Scott most recently worked for The Nielsen Company (formally known as ACNielsen, which is the largest market research data company in the world) as National Director, Retail Technologies. In this role, Scott designed new business strategies and provided technical consultation to the largest retailers in the United States. Through his understanding of process improvement methodologies and technology coupled with effective client interaction Scott was able to reduce product delivery times from 18 months to 30 days and produce a revolutionary new client capability for one-fifth the original cost estimate. Prior to Nielsen, Mr. Gomez worked for UCCnet (now GS1), which was an industry standards initiative, charged with enabling accurate business communications across multiple industries. At UCCnet, Mr. Gomez provided strategic direction and technical consultation to both small businesses, as well as Fortune 100 companies. Internally at Scott worked closely with the executive team where he lead changes to market strategy and carved down expenses from the annual budget by over 73%.
Scott started his career in 1988 with American Ref-Fuel, one of the largest waste-to-energy companies in the United States, where he managed operations for their power facilities. In a dual role, Scott also initiated new business processes, and designed and implemented key technologies acting as trusted advisor to the executive team. Scott was responsible for the $200 million annual expense budget and in less then 1 year he was able to reduce expenses by $9 million. Scott is a skilled practitioner of six sigma methodologies; activity based costing, and lean and agile practices.
“One of the things that I find so amazing is how aligned Scott is to our thinking, and how well he connects with our core management team. From the start, he has immediately grasped our vision, and provided insight on how we could best harness technology to deliver on our value proposition both nationally and internationally, as we grow. He is a phenomenal asset to Redlake as well as our clients.”
About Redlake
Redlake Inc. is a full service sales and marketing firm that provides the tools to help businesses effectively market their products and services. Some of Redlake’s products include television, radio and print advertisements, billboards, brochures, video production, strategic marketing planning and a full suite of materials for presentations and direct marketing. To view a client testimonial video please visit the website at www.redlakemarketing.com and go to the About page.
Redlake and its founders have won numerous awards from local, regional and national business, civic and philanthropy organizations.
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Tuesday, February 05, 2008
Redlake Continues Expansion With Hiring of Director of New Business Development
By Christine Regan Lake
For Immediate Release
Contact: Christine Regan
Redlake, Inc.
(845) 986-7320
02/05/2008 – Redlake Continues Expansion With Hiring of Director of New Business Development
Warwick, NY (February 5th, 2008) — Redlake Inc., a national sales and marketing firm headquartered in Warwick, NY is continuing its aggressive expansion with the addition of Chris Yates to the Redlake team. In his role as Director of New Business Development for the Tampa Bay market, Chris will be charged with launching and expanding the Redlake brand in Florida.
Chris has over 15 years of sales and customer service experience, as well as being a previous business owner and CEO. Chris’ experience crosses a broad section of industries ranging from small local companies with less than $1 million in annual sales, to multi-national companies with sales in excess of $100 million.
While working with these companies some of his responsibilities included, recruiting and leading a sales force which exceeded its sales goals year after year. During his sales career he has won over 30 “salesman of the month’ awards, 2 employee of the year awards and 2 “Presidents Club’ awards. In his role he will be responsible for launching the Redlake brand into the Tampa Bay market. “I’m excited to join the Redlake team and to introduce their dynamic marketing approach to the Tampa Bay business community. Joining an organization that shares my values and passion for business is a real pleasure.”
“Chris has a depth and breadth of experience that will be a tremendous asset to Redlake as we continue to grow. We a thrilled to have someone of Chris’ caliber join the Redlake team,” said Christine Regan, Redlake’s chief executive officer. “Developing a presence in Florida supports Redlake’s national growth strategy.”
About Redlake
Redlake Inc. is a full service sales and marketing firm that provides the tools to help businesses effectively market their products and services. Some of Redlake’s products include television, radio and print advertisements, billboards, brochures, video production, strategic marketing planning and a full suite of materials for presentations and direct marketing. To view a client testimonial video please visit the website at www.redlakemarketing.com and go to the About page.
Redlake and its founders have won numerous awards from local, regional and national business, civic and philanthropy organizations.
About Redlake
Redlake Inc. is a full service sales and marketing firm that provides the tools to help businesses effectively market their products and services. Some of Redlake’s products include television, radio and print advertisements, billboards, brochures, video production, strategic marketing planning and a full suite of materials for presentations and direct marketing. To view a client testimonial video please visit the website at www.redlakemarketing.com and go to the About page.
Redlake and its founders have won numerous awards from local, regional and national business, civic and philanthropy organizations.
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Tuesday, September 25, 2007
Redlake founder, Christine Regan wins Rising Star Award
By Christine Regan Lake
For Immediate Release
Contact: Christine Regan
Redlake, Inc.
(845) 986-7320
9/25/2007 – Redlake founder, Christine Regan wins Rising Star Award
Warwick, NY – Redlake co-founder and CEO Christine Regan has been awarded the Rising Star Award. The Rising Star award is an award in recognition of professional and volunteer activities, demonstrated leadership and the impact that an individual has had on the organizations in which they are involved. The awards are a program put on by the joint organizations, Orange County Chamber of Commerce, Leadership Orange and the Junior League of Orange County. Regan will receive her award at the Rising Star Awards breakfast held at Anthony’s Pier 9 at 7:30am on November 13th 2007.
“I am honored to have been chosen as a Rising Star. I think as leaders it is important to set the example for our employees and neighbors to get involved and make a difference in both the companies that we work and the communities in which we live.” Regan was one of 21 individuals being given the award out of a nomination pool of over 34 candidates.
About Redlake
Redlake Inc. is a full service sales and marketing firm that provides the tools to help businesses effectively market their products and services. Some of Redlake’s products include television, radio and print advertisements, billboards, brochures, video production, strategic marketing planning and a full suite of materials for presentations and direct marketing. To view a client testimonial video please visit the website at www.redlakemarketing.com and go to the About page.
Redlake and its founders have won numerous awards from local, regional and national business, civic and philanthropy organizations.
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Sunday, May 20, 2007
Redlake’s video wins award of excellence
By Christine Regan Lake
For Immediate Release
Contact: Christine Regan
Redlake, Inc.
(845) 986-7320
5/20/2007 – REDLAKE’S VIDEO WINS AWARD OF EXCELLENCE
Warwick, NY, May 20th, 2007 – Redlake’s promotional video for the Orange County Chamber of Commerce won an ‘Award of Excellence’ in the American Chamber of Commerce Executives Competition. This is the third creative award that Redlake has been honored with in the last 12 months. “It is always nice to be recognized for your creative work, but the real rewards for us, are when a client says the phone is ringing and my business is growing and that’s because of Redlake. Our ultimate goal is to help company’s grow their business. The awards just help give Redlake credibility to someone who doesn’t know us or our work” says Redlake president Christine Regan.
About Redlake Inc.
Redlake Inc. is a sales and marketing firm that offers three distinct values to clients: increase sales; improve marketing effectiveness; and enhanced brand positioning. The company provides clients with a combination of both strategic and tactical solutions to better position their company for growth. These services include business consulting, strategic planning, branding, sales, marketing, advertising and building strong print, email, Internet and multimedia presentations.
Principles Christine Regan and Michael Lake have over 40 years of sales and marketing expertise, which they have utilized on behalf of clients such as Active International, Clear Channel Communications, Sony Electronics and Footstar Inc., to name just a few.
About Redlake
Redlake Inc. is a full service sales and marketing firm that provides the tools to help businesses effectively market their products and services. Some of Redlake’s products include television, radio and print advertisements, billboards, brochures, video production, strategic marketing planning and a full suite of materials for presentations and direct marketing. To view a client testimonial video please visit the website at www.redlakemarketing.com and go to the About page.
Redlake and its founders have won numerous awards from local, regional and national business, civic and philanthropy organizations.
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Thursday, February 08, 2007
Redlake Receives Accreditation as a Woman Owned Business
By Christine Regan Lake
For Immediate Release
Contact: Christine Regan
Redlake, Inc.
(845) 986-7320
2/8/2007 – Redlake Receives Accreditation as a Woman Owned Business
Warwick, NY, February 8, 2007 – Redlake, Inc. of Warwick, NY receives accreditation as a ‘Certified Women Owned Business’ from the Women’s President’s Educational Organization. The Women’s Presidents Educational Organization is a regional partner of the Women’s Business Enterprise National Council (WBENC).
Redlake President Christine Regan was thrilled to get the exciting news and says “We are looking forward to working with the Women’s Presidents Educational Organization and Women’s Business Enterprise National Council to help Redlake grow nationally. These organizations provide a wealth of information and resources to help women business owner’s to build a solid foundation for success and we are looking forward to working with them.”
About Redlake
Redlake Inc. is a full service sales and marketing firm that provides the tools to help businesses effectively market their products and services. Some of Redlake’s products include television, radio and print advertisements, billboards, brochures, video production, strategic marketing planning and a full suite of materials for presentations and direct marketing. To view a client testimonial video please visit the website at www.redlakemarketing.com and go to the About page.
Redlake and its founders have won numerous awards from local, regional and national business, civic and philanthropy organizations.
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