Archive for December, 2008
Brilliant marketing – cheap
By Mike Lake
I saw a television commercial last night that was brilliant. Actually, it wasn’t the commercial itself, although it wasn’t bad. What caught my attention and deep respect was the marketing message delivered superbly through the product itself.
It was a commercial for womens’ pajamas. The company sells a nice selection of pajamas: Flannel, silk, nursing, maternity, sexy – something for everyone. They come in a “hat box” along with something called bath tea. But what I find absolutely brilliant is the other component they throw in with each purchase.
Before I disclose it to you, think for a moment about marketing. We’re all trying to…
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