Archive for November, 2008
How do you do business on Facebook?
By Mike Lake
I recently saw a successful internet marketer explaining how he uses social media like YouTube, Twitter, MySpace, Facebook, etc. for his business. He asked, “You want to know how much money I make using those tools?” As he said, “This is how much money I try to make with social networking…”, he drew a big fat zero on his white board.
Now, I think it’s fair to say that we’re all trying to figure out the best use of social media for commerce. There are plenty of national brands with their own Facebook account and Twitter page, but the jury is still out on how well that actually sells their product. Clearly, the gentleman I spoke of above has a contrarian view, but I think it’s worth mentioning because he said some things that I thought were instructive.
This internet marketer drew boxes on the board, each containing Facebook, YouTube, Twitter, etc. and said, “I look at each of these as a party”. When you go to a party and introduce yourself to people, you don’t just start by…
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