Archive for October, 2008
The “B” word
By Mike Lake
It’s official. Every web site I write and design now comes with a blog. I tell my clients that for a variety of reasons, they need a blog. Then I get the look. It’s a combination of “A what?” and “I don’t have time.” and “I don’t know how to do that.” with the occasional “I don’t write.” Let me share with you some of the points I make that convince every one of them that writing a blog is essential to their business.
First, writing a blog positions you as a thought leader. Assuming you know how to promote it, your blog provides ideas that help people, and by doing so, demonstrates your knowledge in your particular specialty. (After reading this post for example, you might think I know something about the internet.) Again, however, you must…
Read the rest »
